I’m Dave Cash — founder of The 15 Percent Club and coach to men over 40 who gain fat easily.
Like many of the men I coach, I spent years bouncing between extremes — strict diets followed by burnout, discipline followed by giving up entirely. I know what it’s like to lose the things you love, like getting back on the court, because your body stopped cooperating.
What changed everything was letting go of perfection and building a simple, sustainable system instead — one built on strength training, straightforward nutrition, and daily accountability. Read the full story behind the name on the home page.
Today I coach a small roster of men one-on-one, online, through the same principles that worked for me: smart training, sustainable nutrition, lifestyle alignment, and real accountability — no extremes, no shame, no starting over every Monday.